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Founded in 2020 by celebrity makeup artist and entrepreneur Keshia East, No Knot Co was born from a personal struggle and a passion to make haircare better.

Growing up with textured hair, Keshia knew all too well the frustration of painful detangling, stubborn knots and the struggle to find tools that truly worked for her hair. What should have been a simple part of her routine often felt like a chore. And she knew she wasn't alone.

With over a decade of experience in the beauty industry, Keshia recognised a gap in the market: hair tools that were effective, affordable and accessible to everyone, regardless of their hair texture.

Determined to change that, she created No Knot Co, a British beauty brand built on the belief that the right tools can transform not just your haircare routine, but your relationship with your hair.

At the heart of the brand is its innovative Flexi-Tech technology, designed to make detangling gentler, minimise breakage and take the pain out of wash days.

What began as a personal mission has grown into an award-winning haircare accessories brand, with products stocked by major UK retailers including Boots and Sainsbury's.

Today, No Knot Co continues to champion inclusivity, innovation and accessible haircare, creating thoughtful tools that help people embrace their natural hair with confidence.

Because great haircare shouldn't be painful, complicated or exclusive. It should be for everyone.